As a cofounder you might be *at all times* promoting.
To clients, to buyers, to press, to group members, to potential hires, to companions.
Even if you happen to’re essentially the most technical CTO on the market, it’s a must to get snug with this actuality.
Being ‘PLG‘ doesn’t clear up for this. Hiring a recruiter doesn’t clear up for this. Having a cofounder who loves promoting doesn’t (totally) clear up for this.
Do away with the unfavorable stereotypes round gross sales. It merely means ensuring individuals perceive why your organization issues. Speaking confidently about the place it’s going and why it’s value betting on you earlier than these milestones are achieved. The worth you’ll be able to and can ship.
You may be an introvert and be nice at gross sales. You may be an engineer and be nice at gross sales. You may have large imposter syndrome and nonetheless be nice at gross sales.
When you keep away from gross sales or are poor at it, you might be doing a disservice to your group, your cofounder and your self. You’re unintentionally decreasing the ceiling on consequence or making it even tougher to succeed.
There are coaches, advisors, weblog posts, and programs that may aid you get higher at gross sales.
You may be GREAT at gross sales.
