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Monday, April 14, 2025

Did Haliey Welch’s Hawk Tuah Crypto Debacle Eclipse Bitcoin’s (BTC) $100K Second?


One bitcoin is price $100,000 — a milestone that has crypto OGs in a tizzy. Donald Trump is promoting DOGE T-shirts. It is a frenetic time for crypto.

However what are my non-crypto pals texting me about?

“Hawk Tuah” coin. Yep, in a really unscientific pattern dimension of the seven pals who texted me — unsolicited — about crypto this week, six primarily requested: “What is the cope with Hawk Tuah coin?” (The seventh requested about litecoin).

{That a} low-level superstar’s dalliance with memecoins would dominate the groupchat’s mindshare on the similar time the unique cryptocurrency smashed by way of a historic stage factors to a chasm between the crypto trade’s notion of itself and most people’s — or no less than my pals’ — notion.

When HAWK launched Wednesday, it instantly rocketed up to a market capitalization of just about $500 million. Then, simply as quick, it crashed beneath $100 million, wiping out particular person investments as soon as price a whole bunch of hundreds of {dollars}. It now fetches lower than $30 million.

Betting on memecoins isn’t a surefire funding technique. However there have been indicators that Hawk Tuah was a worse funding than most. Its launch was marred by allegations of insider dumping (which the founders deny) and a dear swap tax that didn’t cease snipers from primarily manipulating its worth.

The general public who reached out to me did not know this stage of element. They’d simply heard the “hawk tuah” girl, Haliey Welch, had launched a memecoin and it didn’t go very effectively.

“It reinforces my earlier perception that it is all nonsense,” stated one buddy who purchased bitcoin in 2020 however rapidly bought. He acknowledged that bitcoin and Ethereum’s ether could have “sure technological advances.” And but, “​​the truth that primarily anybody can create a brand new — probably most well-liked — cryptocurrency at any time limit” boggled his thoughts.

To my shock, this buddy had not heard that one bitcoin was now price $100,000, the headline story in response to most everybody who works inside crypto. A lot of the “normies” who reached out to me about HAWK did not know this.

As an alternative, they questioned if Hawk Tuah would face authorized blowback. “I am unable to assist however really feel like [Haliey] Welch is gonna be unintentionally chargeable for some butterfly impact that ruins individuals’s lives,” one other buddy mused.

Much less attention-grabbing to him was the worth of bitcoin. He wasn’t considering shopping for earlier than, and positively not now. “I do not like crypto,” he stated.

Loads of individuals don’t love crypto. Which may be why loads of the individuals I do know are so enchanted by HAWK. It reinforces all of the unhealthy, scammy notions they’ve for what they view as digital nonsense nickels.

After all, that is the promise and peril of permissionless blockchains. Anybody can do something.

Of the individuals who reached out to me, just one talked about bitcoin with out prompting. That buddy, a gold bug, jokingly taunted me for bitcoin’s failure to carry $100k for even 24 hours.

One other buddy who buys cryptocurrencies by way of Robinhood admitted he owed no BTC. “I do not actually have a motive why I’ve no btc,” he stated, “I assume im simply so not mainstream.”

“I am using litecoin to the fkn moon.”



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