What’s a webinar within the age of AI?
It’s a weblog publish. And a podcast. And a video. And a meme.
Let me clarify.
For a lot of webinars, I’ll ship a notetaker in my place, a robotic to document the dialog & summarize it in the way in which I ask. A private journalist in a way.
As a substitute of watching & listening to a dialog, I’m transmogrifying the subset of the content material that issues to me into the format I choose : a abstract in a template, in different phrases, a weblog publish.
Then I can interrogate my robotic journalist : did the audio system point out account-based advertising and marketing within the name? Which buyer names had been referenced? What applied sciences is the seller utilizing?
I might even have produced a podcast from it utilizing NotebookLLM. Take heed to this publish as a podcast right here for instance.
Or memed it.1
Or generated a coaching video from it.
With AI, the viewers reconfigures the content material. Nowhere is that this extra prevalent than GenAI search through which internet posts are floor into digital pulp and reconstituted into an artificial reply – a digital scorching canine.
This upends advertising and marketing. The recipient chooses learn how to obtain their content material : the format, the size, the depth, the sophistication – not the marketer.
As a result of the reader can select whether or not so as to add sauerkraut or maintain the mustard, the query isn’t whether or not your content material will turn into somebody’s digital scorching canine — it’s whether or not you’re offering premium elements or filler.
1 I don’t know if I’ve actually captured the essence although! Ship me a greater one in the event you’re impressed.
